When I read about large technology companies like Google and Facebook being under fire – usually to do with privacy issues – it annoys me. This isn’t to say that these digital behemoths are perfect by any means, far from it. But what many fail to realise is that these so called ‘free services’ aren’t in fact free – their bread and butter relies on using your data to serve up hyper targeted advertising that ultimately generates revenue. Yes, I hate to tell you this, but these companies do not operate out of the goodness of their hearts purely to make your life better.
[Read More…] about The cost of ‘free’ online services – how we pay Google and Facebook
