Tools and other stuff to help you work smarter and get more done.
Answer the Public – find out what questions and queries people have by getting a free report of what they’re searching for in Google.
Asana – a great project management tool that is free and easy to use. You can create specific projects and assign tasks to yourself and your team very quickly. You can manage due dates, leave notes, links and upload documents so that anyone using it, better understands the task.
Bitly – brand your content and share it on social media. It also tracks the performance of your links with graphs and data based on geography, historic traffic and trends.’
Buffer – schedule your content across Facebook, LinkedIn and Twitter for posting at the best times optimised for your account or at the times of your choosing. Buffer helps streamline the process of distributing content to each channel quickly and effectively.
Calendly – helps you schedule meetings without the back-and-forth emails.
Canva – over two million people trust Canva to help create images for social media, blog posts, and just about whatever else.
CloudConvert – convert anything to anything: more than 200 different audio, video, document, ebook, archive, image, spreadsheet and presentation formats supported.
Contently – a network for journalists and designers for brands, in addition to workflow tools and analytics.
Coschedule – a drag-and-drop marketing calendar that allows you to schedule marketing, blog, and social content.
DocHub – sign, edit, and share PDFs, Word documents, and more.
Feedly – add your favorite blogs and websites to start filling up your feed with content.
Flaticon – every icon you need. This site is brilliant. You can get icons for free with attribution, alternatively you can pay around $85 a year for an all-you-can-eat icon buffet.
Google Analytics – easily track site traffic and visitor behaviour to see how your content is performing.
Google Trends – see the latest trends, data and visualisations from Google.
GoToWebinar – host virtual meetings and webinars.
GDoc Publisher – publish beautiful Google Docs to the Web, for free. This tool makes your docs look much nicer than standard Google Docs.
Grammarly – I love this tool and it’s helped me on several occasions. The free option is probably sufficient for most, with paid plans starting around $29 / month.
Hubspot – the kings of inbound marketing. Excellent content and software for marketers.
IF – put the Internet to work for you by creating custom recipes that increase the productivity across all of your web applications and platforms by making them work together more effectively.
Keyword Tool – free alternative to Google Ads Keyword Planner for SEO & PPC.
Kissmetrics – a customer intelligence and website analytics platform.
Lumen5 – a video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content within minutes.
Marketo – marketing automation and lead management for businesses.
Medium – a content publishing platform for anyone and everyone. Easy to get started, and the audience is already there.
MultCloud – manage, migrate, transfer, copy, and move files between any cloud storage services.
Optimizely – on-page A/B testing of different messaging, designs, and calls-to-action.
Outbrain – an online advertiser specialising in presenting sponsored website links.
Pixabay – a huge collection of high-quality, free stock images.
Quora – a platform for question and answer discussions. Identify trends from consistently asked questions to inform your content creation efforts.
SEMrush – solutions for SEO, PPC, content, social media and competitive research.
SurveyMonkey – create and publish online surveys.
10 Minute Mail – temporary disposable e-mail service to beat spam.
VideoBlocks – a subscription-based resource for downloading stock footage, video, looping motion backgrounds and more.