If you have a high disdain for business buzzwords and cringe every time they’re mentioned, you’re not alone. These pretentious phrases that pollute everyday interactions with colleagues cause more confusion than they do make you sound intelligent.
So let’s make it a ‘mission critical’ ‘action item’ to ‘deep dive’ into some of the most loathsome words and phrases in the corporate lexicon.
Best practice is a utopian state – you will never get there because perfection is an idealistic measure. It cannot be achieved because there are always things you can do better, especially in the business world.Best practice is a utopian state - you will never get there because perfection is an idealistic measure. Click To Tweet
It’s also a cookie cutter approach – what works for one company may not work for yours (in fact, it probably won’t).
Best practice is perhaps the single most pompous confection the consulting industry has ever dreamed up.
This word means exactly the same thing as collaborate, but sounds 10 times as wanky.
Any business that isn’t customer-centric probably won’t be around for too long, and this concept is finally dawning on many. They’ve figured out that the customer is kind of important, and are subsequently incorporating customer-centricity into their strategy.Any business that isn't customer-centric probably won't be around for too long. Click To Tweet
Most organisations aren’t coordinating a rocket launch or sending a special forces unit to take out a target, so nothing is really mission critical.
There’s no need to be melodramatic when trying to emphasise the importance of something. In fact, you could simply say ‘this is really important’.
The cliche used to describe easy wins, the items you should tackle first. There’s a natural inclination to just do them because they are there, and supposedly effortless to complete.
Apparently, a task or to-do is not sufficient.
Disruption is the principle whereby an entrenched, dominant product or service provider could be unseated in the market by smaller rivals who offer better or more cost-effective solutions.
Unfortunately, this word has embedded itself in the corporate vernacular and is thrown around in the wrong contexts. Disruption is often confused with innovation.
Basically a semi-polite way of saying: ‘That thing you’re talking about isn’t relevant to this meeting, so stop wasting everyone’s time.’
By the way, your meeting isn’t even online to begin with.
The quintessence of nouns converted to verbs. ‘Leverage’ is relentlessly used to describe how a situation or environment can be manipulated or controlled. Leverage should remain a noun, as in ‘to apply leverage,’ not as a pseudo-verb, as in ‘we are leveraging our assets’.
What are some other business buzzwords that do your head in? Please share them.
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