Even the most creative and motivated marketers draw blanks when brainstorming content ideas. Finding angles that haven’t been done to death can be challenging. If your scalp is chaffed from perpetual head scratching, fear not. In this post, we’ll explore some useful sources you can use for content inspiration.
Your blog comments can be extremely helpful to you in a number of ways.
First of all, they provide you with great insight into what readers think of the content you have written. This may be positive or negative feedback on the style and clarity of your writing, questions, widespread concerns or problems being discussed and/or potential solutions to these.
Your website analytics will provide you with a greater understanding of where your readers are coming from and how they’re interacting with your site. Check Google Analytics for keywords that users are searching for to get to your site, and then create engaging content about those topics.Your website analytics will provide you with a greater understanding of where your readers are coming from and how they’re interacting with your site. Click To Tweet
Tools like BuzzSumo provide detailed reports on the content types and topics that are performing well online.
With BuzzSumo, you can:
- Discover the most shared content in the last 12 months or 24 hours. Find the trending content and analyse what is trending over time.
- Filter by social platform to discover content that is resonating most on Facebook or LinkedIn.
- Use advanced operators to create tailored searches.
- Filter by content type, such as videos or infographics, to see which videos are working.
- Search by domain by typing it in.
- Search for an author’s most shared content by using the operator “author:joe bloggs” or click on their name.
Feedly is a tool that makes it easy to subscribe and browse content from your favourite blogs and topics. Search by keyword or just enter the URL to find relevant stuff.
What I love about Feedly is how much time it saves me. I don’t need to visit multiple places to see the latest content – it’s all aggregated into one clean space. I mainly use the mobile app, but sometimes I’ll use it on desktop.
Social networks are one of the the best places to source inspiration. All the major players – Facebook, Twitter, LinkedIn, and Instagram – have powerful search capabilities built in, so punch in a few keywords and see what comes up. Also, take a peek at what your competitors are doing. Let them do some of the heavy lifting.
Learn from the leaders
See what the big brands and publishers are talking about. You’re not doing this to copy them, rather get ideas for potential new or different angles on popular topics.
Check your inbox
Look for emails with questions or feedback from your customers or readers. What are they requesting / telling you?
Beyond the tactics
Creating valuable content ultimately boils down to problem solving. Since your content is ideally centered around the needs and interests of your readers, it is important to know who they are and what they’re seeking.
Ask and understand the following:
- What issues do your readers struggle with most?
- What would better enable them to understand and solve those issues?
- What would a reader enter in search engines to find content in your niche?
Now that you have some sources for content inspiration, you need a place to capture and expand upon your ideas.
Some people prefer the old pen and paper, which is fine. But this method isn’t ideal if you’re part of a wider team. The best tools will support collaboration, and be easy to access anywhere on any device.
Trello is perfect for me. It’s cross platform, intuitive, feature-rich, and easy to use.
Once you have a starting point for content ideation, the process is much easier and less stressful. The best content marketers work to a cadence. Finding your groove – what works best for you – is the first step in establishing your own cadence. Processes enable you to implement some structure and rigour in your content marketing strategy.
Do you have any special tricks for coming up with great content ideas? Please share your comments below.
Content marketer, blogger, author and tech geek.