Welcome to JYancey HQ
My name’s Jeremy – I blog about all things marketing, tech, business, and cybersecurity. I do this for fun and because these things interest me.
My background’s in marketing and corporate communications, and for the last 10+ years I’ve been helping big companies connect and engage with their employees, customers and influencers. To do this, I have to create compelling content that resonates and drives action. I pride myself on turning boring (often technical) information into something people can relate to.
Prior to working life, I studied media and communications at Macquarie University and graduated with a Bachelor of Media degree. I didn’t learn a lot from the degree itself, but the experience introduced me to some new ways of thinking. I also got to drink a lot of beer. Good times.
After developing a keen interest in commercial radio at uni, I packed up my Subaru station wagon and headed off to a regional town called Moree in north west NSW. I spent my time here talking sh*t between songs, trying to be witty and entertaining, and taking advantage of $10 steak nights on Wednesdays. About a year or so later, I packed up the car again with as much as I could and headed to my second radio gig in Muswellbrook (Hunter Valley, NSW). Despite moving to bigger markets and having a larger audience, the pay didn’t seem to change much. I wanted more – it was time to pivot.
I moved back to Sydney and started working in corporate communications for Thales – a French defence and technology company. Working under the wise guidance of Libby Noble, I learned the ropes across several disciplines – from event management to employee engagement, media relations, marketing and more. She’s still a hero to me and a great friend.
After a while, I found I had a knack for writing – more so, writing stuff that people could understand and relate to. I could translate information into content that meant something, and inspired people to take action. I’ve been doing this ever since, and I love it.
I won’t bore you with any more about my career history – you can view my LinkedIn profile for this stuff.
I’m adding new content to the blog as often as possible (and as much as I can fit in with family life), so be sure to check back from time to time.
If you enjoy the content, please share it across the Interwebs.
That’s it for now.