Blogs started gaining popularity in the late 90s, providing an online platform for anyone who wanted to publish content. Then, circa 2004, the humble podcast emerged. Both blogs and podcasts changed the scene for marketers and businesses alike, turning traditional media on its head. To this day, blogs and podcasts are still popular mediums for sharing insights, ideas, opinions, and information. But in recent years, with the proliferation of smartphones and Bluetooth-enabled devices, podcasts have boomed.
For marketers, there’s no shortage of choice when it comes to podcasts. Thousands of industry leaders share their insights and experiences that inform, entertain, and inspire – making long commutes much more tolerable.
These are the top three podcasts on my marketing playlist…
The SMMP format typically involves guest interviews with subject matter experts who delve deep into actionable tactics that are proven to get results. Whether it’s using Facebook to build traffic to your blog, how to build an audience on YouTube or how to get the most out of your Instagram advertising, the SMMP gives you plenty of tips and tricks for effective social media marketing.
There are three things in particular that I love about the SMMP:
- Mike Stelzner’s audience-first approach in every episode. Stelzner is always thinking about his listeners, and isn’t afraid to ask the tough questions or request guests to elaborate on things.
- Each week, the SMMP has a new ‘discovery’, which is presented before the main interview. This may be a new website, app or tool that helps make marketers’ lives easier.
- The SMMP doesn’t have advertising or affiliate marketing messages peppered throughout each episode. It briefly (and tactfully) plugs its own events, which are potentially valuable to its audience, at the top and tail.
I’ve been listening to the SMMP for years now, and I always get at least one valuable takeaway from every episode (often more).
The OMME podcast, hosted by Amy Porterfield, brings together expert interviews, execution plans, and behind-the-scenes secrets from some of Amy’s biggest and most successful product launches.
Similar to the SMMP, the OMME podcast packs every episode with practical and actionable information, making it easy for any marketer to implement.
Amy Porterfield is easy and pleasant to listen to, but she’s not quite as concise as Stelzner and sometimes takes a while to get to the point. This being said, the OMME podcast always delivers and is well worth subscribing to.
The SPIP, hosted by Pat Flynn, isn’t just about marketing – it also explores entrepreneurship, productivity, as well as practical advice on how you can build and grow your online business. Flynn’s interviews delve deep into the guts of what people are doing to differentiate themselves in the market, and scale their business at speed. There are always plenty of valuable takeaways from the SPIP.
Flynn is a podcast pro and a complete natural. He is the epitome of authentic, and is easy to listen to. Like Stelzner’s SMMP, Flynn always puts his audience first.
What are your favourite marketing podcasts?
Content marketer, blogger, author and tech geek.